SHOPLIVE CLIP MAKER GUIDE

Get short-form videos from
every live stream
without rewatching it

Clip Maker finds the scenes in your live streams worth turning into short-form videos, based on viewer engagement, product info, and what was said on air. Pick the ones you want, add subtitles and a background, and get a 9:16 video to download or publish straight to Shortform.

By product AI picks Clicks Likes Chats Viewers Traffic AI scene search Subtitle editing Background & ratio

Available for campaigns whose live stream has ended.

Shoplive Admin · Clip Maker
Clip Maker screen example: recommended segment cards and selected segments in the center, a 9:16 player and the Edit & create video and Send to Shortform buttons on the right
8 product appearances found
Stream subtitles imported automatically

Screen example · Demo data

What you get

Short-form videos get easier to make,
and more of them drive purchases

From finding segments to finishing videos, everything gets faster, and you make more videos that sell.

Save time

No need to rewatch the stream from the start

No more scrubbing through 1 to 2 hours of footage. Just review the segments AI recommends and pick the ones you want.

  • ✓Automatic analysis after the stream, with an email when it's done
  • ✓Add any segment you want, not just the recommended ones
  • ✓Pick a criterion and segments are sorted instantly
  • ✓One tool from finding segments to editing, rendering, and publishing
Create more

Make multiple short-form videos from a single stream

Segments are grouped by product and by engagement, so one stream yields a short-form video for every product. A live stream that used to air once becomes content you keep using.

  • ✓Create a short-form video from the best segment of each product
  • ✓Fill product pages that had no video
  • ✓Keep using them in promotions, home feeds, and external ads
Sell more

Pick the scenes that lead to purchases

Build short-form videos from the scenes that drew the most engagement and the ones that explain the product's concept and styling. Even customers who missed the stream can see "how to wear it" and decide to buy.

  • ✓Choose scenes with proven viewer engagement
  • ✓Place explainer and styling short-form videos on product pages
  • ✓Subtitled videos that work on mute, for ads and social media
Try this

From faster production to higher conversions,
use it for what matters to you

Short-form videos convert better than images, but finding the right scenes has always taken someone's time. Start from the goal that matters most to your team.

CASE 01 · Production efficiency

If you want to cut short-form video production time

Scrubbing through a 1 to 2 hour stream to find segments made even a single short-form video take a long time.

Try this

Start with AI picks: add the segments it suggests and click Send to Shortform. You'll go straight to the Shortform editor, no editing needed.

CASE 02 · Product page conversion

If you want to raise conversions on product pages

You know short-form videos help purchase decisions, but there was no capacity to make an explainer video for every product.

Try this

Choose a product in By product, find clips with AI scene search (e.g. 'Find where product A appears'), then send them to Shortform and add them to the product page, where they help customers decide to buy.

CASE 03 · Ad creatives

If you constantly need ad creatives

Ads and social media always need new creatives, but choosing which scenes would perform well came down to gut feeling.

Try this

Pick by Clicks, Chats, or Likes, then add stream subtitles and a background to create a 9:16 video and download it. Subtitles carry the message even in social feeds watched on mute.

CASE 04 · Getting more from live content

If you want to keep using past live streams

Once a carefully produced stream aired, it went unused except as a replay.

Try this

Add a key segment for each product and split them into cards to create multiple videos in one go. Keep using them in promotions, home feeds, and external ads.

AI suggests candidate segments based on stream data. Your team makes the final call.

How it works

From an ended stream to a published short-form video in four steps

Open Clip Maker, find and add segments, then send them to Shortform or turn them into videos.

STEP 01

Open Clip Maker after the stream ends

1-1
Open Clip Maker

In the admin's campaign list, select an ended live campaign and click the 'Clip Maker' button at the top. The analysis and the video open together on one screen.

Save
←
F/W Styling LiveEnded
1048213
Broadcast console Clip MakerClick here to open Replay ▾ Prompter ▾ Data insights New ···

Top of an ended campaign's details page · Screen example

1-2
Get to know the layout

Add scenes in the Select segments tab at the top, then refine the screen and subtitles in the Edit video tab.

Select segments screen: ① left panel, ② center area, ③ right area, ④ timeline 1 2 3 4

Select segments screen · 3 segments added from the By product tab

① Left panel · Find segments with AI scene search, the criteria tabs, and the product list.
② Center area · Browse segment cards and add them. Set the order under 'Selected segments' below.
③ Right area · Preview, then edit or send straight to Shortform.
④ Timeline · Shows thumbnails of the whole stream, markers for added segments, and a data graph.
Note · Analysis complete notification

The stream is analyzed automatically when it ends, and an email goes to the account that created the campaign once it's done. The button in the email takes you straight to Clip Maker. To add recipients, contact ask@shoplive.cloud.

STEP 02

Find and add segments

Pick a criteria tab or the product list on the left, and the segment cards are sorted accordingly. If you know exactly what you're looking for, use AI scene search. Click the tabs below to see what each method finds.

← BackF/W Styling LiveScreen example · Demo data
AI scene searchDescribe the scene you want in a sentence
Scenes showing hoodie styling Slit skirt fit Fabric close-up
Recent searchesClear
◷Scenes showing the back12 · 25 min ago
6 products · 4 with recommended segments
V-neck oversized hoodie8 segments Clicks 4,150
Slit satin long skirt6 segments Clicks 3,777
→ 2 products without recommended segments
×
9:161:116:9
Works with comfy athleisure looks
and classic outfits alike
▶1x2x4xT◁)
01:08:58
From 3 segmentsVideo & subtitles
Edit & create video Send to Shortform

Note · Timeline data graph

The graph at the bottom shows the metric for the tab you selected. Click a peak or a thumbnail to jump to that scene.

Add the segments you like and set the order

Added segments are collected under Selected segments below.

2-5PreviewClick a card to play it in the player on the right.
2-6Add segmentsClick the circle button at the top left of a card. You can mix segments from different tabs and search results.
2-7ReorderDrag to change the order, and press Delete to remove one.
2-8Add manuallyClick Add segment at the playhead to add 10 seconds from the current position.
2-9Play selected onlyCheck Selected only to play just the segments you added, back to back.
Selected segments Drag to reorder2 · 40s
1
2
+
Works with comfy athleisure looks
and classic outfits alike
❚❚1x2x4x
T✓Selected only
Timeline · Selected segments appear as markers

2 segments selected · 2x speed · Subtitles on · Playing selected only

Note · Timeline markers and zoom

Zoom in with − / + and the slider to see markers and the graph in more detail.

STEP 03

Edit and create a video, or send to Shortform

At the bottom right of the Select segments screen, choose the option that fits your goal.

3-1
Edit & create video
When you need subtitles, a set aspect ratio, or a background
HowEdit the screen and subtitles in the Edit video tab, then create the video.OutputOne MP4 (1080×1920) per card. Download or publish to ShortformBest forAds, social media
3-2
Send to Shortform
When you want to publish fast, without editing
HowYour segments go straight to the Shortform editor. Fill in the details and publish.Best forProduct pages, feeds
Note · Video & subtitle downloads

If you only need the files, click Video & subtitles on the Select segments screen. Choose video (mp4) or subtitles (srt) to download and use them in other editing tools.

STEP 04

Edit and create videos

Refine the frame and subtitles, then click Create video to render a 9:16 MP4 for each card. Screen settings apply to all cards.

4-1
Cards and preview

Each card becomes one video. Split segments across cards to create several videos at once, and click Add more segments to bring in more.

4-2Screen: ratio, size, background

Screen tab · Changing the ratio, size, and background

Aspect ratio · Choose how the video is framed: Original, 9:16, 4:5, 1:1, or 16:9.
Size & position · Adjust with the slider, by dragging, or by scrolling, and use Center to align.
Background · Fill the space around the video with Blur, Black, or Color.
4-3Subtitles: import stream subtitles, add text

Subtitles tab · Importing stream subtitles and playing them back

Import stream subtitles · Adds what was said on air as time-synced subtitles.
Add text · Type in any message you want to highlight.
Style · Switch between Default, Highlight, and Box, change size and color, and drag text into place in the preview.
Then put them on display
1
Collections & groups
Choose in the admin and show them anywhere: home, promotions, and more
2
On product pages
Each product page shows its own videos automatically, with an optional PIP preview
3
StoriesNEW
Tap a brand circle to play instantly. Quick to set up
Stories example: tapping a brand circle plays that brand's short-form videos full screen

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